How to Launch Wire Health and Set Your Workforce Up for Success

As companies introduce Wire Health and teams get familiar with the program, maintaining open and responsive communication is essential. The key takeaway is this:
a mental health program’s success relies on clear communication.

Start With the Basics

Employees need to understand three core aspects:

• What Wire Health is:
  • Wire Health provides high-quality mental and behavioral outpatient healthcare services. By connecting employees with a nationwide team of leading behavioral health professionals.
• Why it exists:
  • The program offers accessible, cost-effective mental and behavioral health plans, granting employees fast access to evidence-based treatments and personalized care so they can thrive.
• When and how they can use it:
  • Wire Health streamlines the process, directing employees to the most suitable treatments without the usual barriers to effective care. Whether dealing with acute or chronic conditions, Wire Health typically facilitates access to care within a week, rather than several months.

Avoiding jargon and speaking in simple, relatable terms is important. For example: “This is here to support you, no matter how small or big your concerns feel.”

Four Steps for a Strong Launch

1. Give managers the language first.
   Culturally, leaders play a crucial role in setting permission for employees to use Wire Health.
2. Normalize early use.
   Encourage employees to use Wire Health proactively; remind them that the program is not only for crisis situations.
3. Repeat the message.
   Understand that employees may not retain information about new benefits the first time they hear about them, so repetition is key.
4. Make access simple.
   Provide the phone number or the website; the fewer clicks it takes to get help, the better.

As you launch Wire Health, focus on clarity, confidence, and building a supportive environment, especially in February. The approach you take in introducing the program establishes the foundation for psychological safety throughout the year. By consistently emphasizing how accessible and relevant Wire Health is, you create a culture where mental health is prioritized and everyone feels comfortable seeking help. This ongoing commitment increases participation and strengthens your organization’s overall culture of well-being.